Header optimization is a perfectly acceptable task given that you’re doing it for the customer. A busy website with lots of visitors is a great place for anchor text. However, it’s no more effective than ranking directly from the title. Here are the trends that Wikipedia sells about high-performing headlines on their landing pages, anyhow:
The optimized price tag of the website’s advertising space
How to boost your on-page SEO – both with results and goodwill
Don’t waste time worrying about landing pages in technical SEO terms like Grayscale charts from Google or stats outbound H2 traffic forecasts from social networks unless you are an expert in SEO. That takes a long time.
You need to know the language of SEO for your contribution to SEO. The correct thing to do is to release the source code and take responsibility for every pixel on the web. Good links compensation has changed. It’s done in the background